You Know Your Shoes Are Hot When...
03/17/2006
When you see them on some stranger's t-shirt? When it's mentioned on Gilmore Girls? When people start taking polaroids of their and posting them on the Internet in specialized discussion groups?
Maybe.
How about when design geeks—of their own accord!—start making custom Voltron-like DOLLS out of our product? And posting them online? And then everyone starts passing the pictures of the doll around? How about that? You know you're doing pretty well when your customers are doing stuff of their own accord that your ad agency is to dumb to think up.
The only place these sorts of things occur is the Crazy Land of Sneaker Geeks, and this months lucky sneaker company is Converse.
Behold, the mightily lovemarked Converse Robot, proof that the brand's sale to Nike will only hasten its long overdue comeback.
Posted in Apparel | Permalink
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